Brief
Utenos beer asked us to launch a campaign for their new slogan – “Less drama, more taste“, picking mostly on dramatical beervertising and other beer related dramas.
Concept
Less drama, more taste
Concept
Less drama, more taste
Solution
Campaign was aired through printed, outdoor and online video channel. This quirky online video ad made of stock footage and perfectly lipsynced voice-over, mocked the reasons people give themselves to buy trendy, hipster or whatever beer instead of relying on their taste.
Campaign was aired through printed, outdoor and online video channel. This quirky online video ad made of stock footage and perfectly lipsynced voice-over, mocked the reasons people give themselves to buy trendy, hipster or whatever beer instead of relying on their taste.
Awards
ADrenalinas 2017 / SILVER /Online video
Baltic Best 2017 / SHORTLIST
Baltic Best 2017 / SHORTLIST
Credits
Creative direction: Tomas Ramanauskas
Concept & script: Tomas Markauskas
Art direction: Regis Pranaitis
Agency: New!
Concept & script: Tomas Markauskas
Art direction: Regis Pranaitis
Agency: New!