Brief
Lithuania is tricky minded. Cas are hugely a status symbols here, although rarely clean. mainly because the weather is unpredictable and it's the inside that matters more than the flashy outside. Right? Thats why, in springtime, the biggest car cleaning chain in Lithuania, wanted to address it in a bold billboard.
Solution
Spring is the return of the birds or the return of the turds season – depends on your point of view. We have used it to remind that turds can make you look bad, and that people judge you based on your looks.
Awards
BRONZE / Baltic Best 2019 / outdoor
Credits
Concept: Regis Pranaitis, Tomas Markauskas
Photography & Art direction: Aura Skulskytė
New! creative agency
Photography & Art direction: Aura Skulskytė
New! creative agency