Brief
Perlas is a lottery brand that mainly sells tickets at retail locations. This time the task was to promote their freshly made internet platform.
Concept
Don't let your luck escape, buy a ticket wherever you are
Translation
Some think luck is being brought by four leaves, others – by four driven wheels. Some buy ticket when they see seven, others get lucky when there's one, one, one, one. Buy the ticket online if the coffee grain tells you so, or maybe a broken vase, or maybe even the soup at your moms place. Buy ticket online when you see the rainbow, same colour suit, or maybe if your socks are different. [packshot] When your luck will visit you, dont wait, buy the ticket online at perlas.lt.
Credits
Concept & script: Regis Pranaitis, Daiva Visockytė
Agency: New!
Production: Zest
Sound: Papa Goose
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