Brief
Smart Master was a freshly baked smart devices repair service brand by Tele2. They needed a campaign that would tell all the benefits of the repair shop, would be noticed and, of course, remembered.
Insight
People are unfixable, not like phones
Solution
The launch campaign was aired on TV, outdoor, print & digital media and delivered the message in a witty and humorous way.
The series of TV ads show different situations where characters are testing out new inventions to prevent devices from common accidents. Unfortunately, thanks to a human mistake, an unexpected accident happens and the device gets broken anyway. The spots ends with a payoff "It's all right, we'll fix it" which ended to be a brands slogan.
Banners and prints showed a situation where a person accidentally drops a phone. The trace forms a word "accidentally" and the slogan replies – "It's all right, we'll fix it". 
Credits
Concept & script: Regis Pranaitis, Tomas Markauskas
Director: Titas Sudzius
Agency: New!
Production: Scuare
CGI & postproduction: Povilas Gavorka
Photography: Tomas Kauneckas
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