Brief
15min.lt is one of the largest news media platforms in Lithuania. We were asked to create a campaign that would increase traffic to their website during summer vacations.
Insight
Headline heroes are the news
Solution
#followmeto was trending that summer so we decided to mock that trend and use it for our campaign visuals. This idea ended up having three visuals with three heroes of the time in the role of someone who is having na affair with the viewer of an ad.
Credits
Creative Director: Tomas Ramanauskas
Art Director: Regis Pranaitis
Copywriter: Tomas Markauskas
Photographer: gettyimages.com + stocksy.com + Tomas Kauneckas
Retoucher: Gintarė Mačiulienė
Agency: New!
Art Director: Regis Pranaitis
Copywriter: Tomas Markauskas
Photographer: gettyimages.com + stocksy.com + Tomas Kauneckas
Retoucher: Gintarė Mačiulienė
Agency: New!