MO launch

The idea behind the Modern art museum, called MO, was that it had to become a welcoming place despite one’s understanding of art. Art is for everyone. So we had to find a way how to invite as many people as possible to the opening of the museum. 

Solution

We decided to show that the museum’s collection instead of being boring can tell an interesting story.
In fact, the collection is so vast and thorough, we can tell the Biggest Story Of Them All—the story of the world.
We chose to tell a story of the world starring 60 pieces of art from MO’s collection. We are not saying this will change the audience’s lives or claim other cheap and sensationalist statements. We are suggesting that each visitor can create their own stories to relate to and that local art has the power to speak about universal topics. Art, after all, is always about the one who looks at it. 

ADC*LT 2020
GRAND PRIX
GOLD / online film category

Baltic Best 2019
GOLD / online film category

Concept & copywriting: Tomas Ramanauskas
Art direction, directing & editing: Regis Pranaitis
Graphic design: Ona Bričkutė
New! creative agency