Brief
MO museum held an exhibition about cultural and commercial phenomenons of the 90's. We were asked to create a communication campaign including TVC, posters, catalog cover, digital formats and merchandising.
Concept
Remember your own stories
Solution
We decided to take nostalgic approach and remind people of these times. Series of TV ads are based on the voice over which is recorded as if the character is calling to someone from his past to apologise, or actually to make the confession.
Key visual used for posters and catalog cover was created making a composition of two numbers shaped by using clothes and other stuff from the exposition. The pattern of plastic covering was chosen as a visual attribute of the era.
Banners reminded different stories that would be relatable to the viewer and invited to the exhibition.
Credits
Concept & script: Regis Pranaitis, Daiva Visockytė
Director: Regis Pranaitis
Editing & Post production: Vytautas Adomaitis
Agency: New!
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