Brief
It was quite an ordinary brief for promoting new exhibition of three major Polish post war artists, except one condition – we could not use any of works of art in our communications campaign. 
Solution
We decided to turn around what looked like prohibition and built our concept on it. We decided to show the works of art in a manner that was legal – by censoring them and creating an intrigue for the audience. Difficult era – exhibition on sensitive topics.
Translation
This is a statue, that depicts a breast that was cut of womans' body and turned in to a night lamp. Difficult era – exhibition on sensitive topics.
This is a painting that show an executioner who is preparing to execute the victims. But he doesn't know that they are already dead. Difficult era – exhibition on sensitive topics.
Credits
Creative direction: Regis Pranaits & Daiva Visockytė
Directing & Editing: Vytautas Adomaitis
New! creative agency
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