Brief
In 2016 Ežys decided to reposition itself as a data centric telco brand for the young and needed to refresh their communication platform to fit new position.
Concept
Internet centre – for the best online experience
Solution
We created a fictional place called 'Internet centre' where already famous characters of the brand (Ema & Simas) were exploring all kind of internet folk to sew up with different data and mobile gear offers for the customers.
Translation
Welcome to the internet centre where we test and take care of the internet. For example, we test how fast does the data travels to the Mexico and back. Mucho rapido. At the department of cuteness we test – cuteness. Music department – is for testing out the best songs. Education department – for faster adaptation. And here – our inventions. Some are still in testing, but the others are really awesome. [pachshot] Invention – auto refil notification. Ežys – hey, yay and the internet.
For the summer, we moved the centre to the beach, where our heroes had to present a whole bunch of summer data offers in a manner thats fun and relevant to the audience.
Translation of the intro spot
Ežys switches to a summer mode and moves closer to you. Every week we gonna present you new summer offer so you won't miss fun and... internet. Ežys – hey, yay and the internet.
Credits
Concept & script: Regis Pranaitis, Tomas Markauskas
Directors: Nalle Sjöblad, Domas Petronis
Agency: New!
Production: Magic Films
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