Brief
SPA Vilnius is the most awarded SPA chain in Lithuania. Our task was to create a print and outdoor campaign to communicate the highest quality of services which guarantees the maximum of relaxation for its clients.
Concept
For the demanding ones
Solution
We used a mix & match technique and created a piece that instantly tells SPA Vilnius attitude towards their customers. But not only. We also reinvented the saying "Yes, Your Highness" converting it in to a unique brands slogan that stuck instantly – "Yes, Your relaxedness". We did not try convincing the audience by giving them rational arguments. We decided to go the emotional way and created a visual that makes you want to be in the place of the model instantly.
Credits
Concept: Regis Pranaitis, Tomas Markauskas
Art direction: Regis Pranaitis
Photography: Tomas Kauneckas
Post production: Kristina Keke
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