Brief
Cult is an energy drink which is new to our market and has an ambition to grab a piece of a pie from other players. Our task was to find a position and way to communicate it.
Insight
Real life is extreme enough to be main topic of the brand communication.
Solution
We decided to invert the extreme that's used and overused by the competition. We aimed ordinary people and created series of digital ads in graphic and video forms to show empathy and the solution to the problems of the everyday life extremers.
Creative direction: Regis Pranaitis, Daiva Visockytė
Director: Justas Ramanauskas
Production: Zest
New! creative agency
Director: Justas Ramanauskas
Production: Zest
New! creative agency