Brief
Every year major brands in Lithuania (like probably everywhere else) take their chance to create the best and the most emotional ad of the season. For this reason Maxima teamed up with one of the most famous local pop singers and asked us to create a campaign including a TV spot that would tell a sentimental Christmas story everyone would relate to.
Insight
Life changes, but not Christmas
Solution
The highlight of the ATL campaign was the TV commercial – a cinematic story of the conflict between mother and daughter. After all these years of trying to sabotage Christmas by destroying their family tradition, the daughter finally changes her mind and find peace in the relationship between her and the mother. The spot ends with a slogan "Let the precious repeat".
Credits
Concept & script: Regis Pranaitis, Daiva Visockytė, Vytautas Chlebinskas
Director: Vytautas Chlebinskas
Agency: New!
Production: Full screen
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